Human Systems and Behavior

Debunking the myth that companies should be run for shareholder value - exploring how this ideology harms long-term prosperity.

A 23-part series challenging conventional economic wisdom and exposing the hidden realities behind free-market mythology.

Debunking the myth of the free market - markets are always regulated and political decisions determine what 'freedom' means.

Mapping the psychological, spatial, and linguistic systems that shape every experience we design.

How variable reward systems in smartphones create compulsive behavior patterns.

How social feeds exploit human vulnerabilities to create compulsive engagement.