The Abductive Advantage - Part 3: The Canvas and the Calculus
·2052 words·10 mins
Analyzing corporate success and failure by using the Detailed Business Model (DBM) as a holistic, common language to map strategic components.
Business-Model-Canvas
The Abductive Advantage - Part 2: From Whiteboard to Wallet
·2408 words·12 mins
Case studies demonstrating how the design thinking steps of designing and validating transform customer insights into testable, market-ready strategies and viable business models.